5 Ways to Boost Visibility for Your Business

Public Relations in a Digital Age

Every business wants to be seen by potential customers and there are many ways to achieve this. Implementing an effective marketing and PR strategy can boost your brand visibility and increase your business potential. However, the way we communicate has changed significantly in the last two decades, so the way that marketers and PR professionals, and indeed business owners can connect with customers has also evolved.

Where the success of PR used to be in readership numbers, circulation, and being 1st to press, these days it’s more about the digital landscape: instant publishing, clicks, likes, engagement, Search Engine Optimisation (SEO), and data analytics.

Showing up on social media isn’t enough. A few years ago it was easier to connect with your target audience by simply posting on social media. However, organic visibility is declining with every algorithm update. This is because the popular social media platforms like Facebook and Instagram want you to pay to advertise.

In this blog we will look at 5 simple ways a business can improve visibility and boost their profile in the digital age.

The 5 Ways to Boost a Business Profile

1. Have a Clear Marketing Strategy

Be clear about who you are and which problems you solve. If you have the answers to these questions and have a strategic approach to digital marketing, you will have a much better rate of success. Your website and any social media posts must reflect this strategy. Dedicate time to social media management so it isn’t just an afterthought. SEO is important here too because your website will have to rank on search engine results pages for the right keywords and customer queries.

2. Know Your Audience

Maximise your success by being where your perfect customer is. This could be face to face at trade shows and events, or engaging with them daily on social media. Make sure that all of your content is created with your ideal client avatar in mind. Once you know exactly who, what they want from you, and where they are, using social media advertising is a cost-effective way to reach your potential customers through targeted ad campaigns.

3. Amplify Your Social Media Channels

Don’t just rely on your business page. Develop brand ambassadors to share your announcements. Allow all of your staff members to get on board with your company ethos and ask them to share all relevant material to a new audience. In no time at all your business message will be seen by thousands of new people every day. Also ask satisfied customers, partners and clients to provide testimonials online.

4. Diversify Your Content

Make your social media content stand out. Introduce Videos, podcasts, blogs, infographics and whatever it takes to highlight your message. Rather than the hard sell, try to educate, entertain, and engage with your ideal customers so they look to your business as a trustworthy source of information for your industry.

5. Traditional PR and marketing

Of course, traditional PR still has a big part to play. Get your message out there with product launches, staff announcements, expansions, and research projects. As with all output though, make sure it is aligned with your strategy, and available online. As with point 4 above, you can supplement your news campaigns with a video, or more eye-catching content.

If you have any questions about brand visibility or PR strategy, contact our team who will be more than happy to discuss things with you.

Image by Natalia Ovcharenko from Pixabay.