How to Use SEO to Boost Your Website

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Want to be on page one of Google?

Let's face it, as a business owner you probably get tons of e-mails promising this.

Well the truth is, lots of companies promise businesses they will end up on the front page of Google and of course this isn't guaranteed, but search engine optimisation (SEO) is an excellent way to boost your search engine rankings. 

If done right SEO enables your business to be seen on the front page of search results on search engines such as Google, boosting traffic to your site immensely. But how does it work?

SEO ensures every page of your website includes the information your customers will be looking for. Let's have a look in more detail at the top ways to optimise your site for SEO:

Meta-titles

Titles are a very important part of SEO. A successful SEO title should include the proper keywords for every page. For example: If someone's searching for your contact details, ideally the 'contact us' page of your website should be the first to show up. You should also make sure the title is the appropriate length.

Meta-descriptions

A meta-description is a snippet that summarizes a page's content to add details to the meta-title. The optimal meta-description length is 150-160 characters and should include keywords for SEO.

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Clean URLs

You should ensure that you use well-structured URLs with important keywords in them.

Clean Website Layout

Your website should be easy to read and navigate. This helps SEO by ensuring customers are more likely to spend more time on your site and in addition are therefore more likely to contact your business or purchase products. The time people spend on your website is taken into consideration by google and other search engines. 

404 error pages

You should create a customised 404 error page. The website hosting server will typically generate a “404 Not Found” web page when a user attempts to follow a broken link; hence the 404 error is one of the most recognisable errors users can find on the web. It’s a good idea to customise your 404 error page so that it includes a search feature or navigation to other pages of the site. This helps the user to find the information they are looking for and prevents them from leaving your website.

Overall, SEO is a cost effective and easy way to direct potential customers to your site. By utilising these SEO methods, your business can easily expand greatly online.

Interested in SEO for your business? Read more here or contact us for more information.