How Twitter Videos Can Boost Your Brand

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If you caught our blog on how video marketing is changing social media from last December, you’ll know that video marketing is on the rise, but videos on Twitter are especially changing how people view video ads, the days of skippable ads before other videos are soon to be behind us with users favouring less intrusive, more interactive ads.

Twitter is the ideal platform for video ads with a large, dynamic audience of over 800M users and tools such as hashtags which allow ads to reach outside company’s followers to new potential customers.

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But how can you be successful with Twitter ads? How do you engage with such a large and diverse audience?

There are 3 main tools your business needs to utilise to create a successful Twitter video:

1. Hook

A hook draws the audience in and holds their attention. 81% of top ads have a unique hook that captivates the audience and encourages them to not close or skip the ad.

2. People

Featuring people in the first few frames of a video is proven to increase viewer engagement by 2x. This is especially effective if notable people, such as celebrities, are used.

3. Branding

Feature products or specific iconography to make your ad, and by extensions your company or product, easier to recall by the viewer. Ads are recalled 38% more when a user sees a specific piece of branding, such as the company logo.

Users are also far more likely to watch an entire ad if an entire story is presented with a conflict and a solution.

So, in conclusion, the foundation for a successful ad is:

  • An intriguing hook which pulls the viewer in
  • Keep the viewer interested through use of people or a plot
  • Use brand elements, such as a logo, to ensure the viewer remembers your ad
  • Present a sound off strategy, such as a resolution to a plot presented earlier

Here at Yellow Spider Media, we use a variety of social media strategies (such as video) to boost the audience of businesses online. Call us on 01925 635863 or see our contact page to discuss how we can support your business.