A Beginners Guide to LinkedIn

Written by MollyAnn Kyte

LinkedIn is unlike other social media platforms. It tends to keep a low profile. Everyone knows about using Facebook, Twitter and Instagram for personal and business use but LinkedIn seems to be way down the pecking order. This is mainly because it is aimed at businesses and work-related posts - which makes it less fun than the rest. However, LinkedIn has many benefits for brands and individuals, and when done right, it can have a massive affect on your visibility. LinkedIn has changed quite a lot over the years, but for the better. In this blog we’ll show you how to get the most out of it. After all it is one of the oldest platforms used by millions everyday.

Why is LinkedIn Important for Businesses?

LinkedIn helps you announce newsworthy events. Just like a Facebook post, a LinkedIn post will be shown on a newsfeed (either from your personal profile or on a business page) which is visible to all of your followers (people in your network)

LinkedIn Facts & Figures

·      LinkedIn has around 562 million users in over 200 countries!

·      37% of all millionaires in the U.S use LinkedIn.

·      9/10 recruiters use LinkedIn.

·      The average CEO on LinkedIn has about 930 connections!

·      There are 2 new LinkedIn members per second!

·      One in three professionals are on LinkedIn. 

If you are new to LinkedIn, this walk-through guide will help you! Treat LinkedIn like a constantly updated CV. Add details of all professional exploits and achievements.

Step-By-Step guide to Improve Your LinkedIn Profile

1.     Upload a professional picture – This picture will be used to promote you and your business! No pics of you at the bar! If you are setting up a company page use official logos and colour schemes to keep everything on brand. Profiles with an appropriate photo get 21x more profile views and 36x more messages.

2.     Add your industry and location – By doing this, people can find you in a simple search, and you will be able to see other businesses like you in a similar area, which will enable you to make links and connections to other businesses. Connecting with similar professionals is a good way to keep up with industry news.

 3.     Write a summary – Use this to explain everything about your business, this will allow other businesses to understand exactly what you do.

4.     Add some of your skills – you will be showing everyone that sees your profile just what you have experience in. So they will know whether to ask for your opinion, or even try to hire you!

5.     Connect with as many contacts as possible – by doing this, you are allowing a bigger audience tro see your updates. they may even share your business, which means your post can be seen by a whole new network. This is how social media posts get seen by thousands daily. Every like, comment, and share increases the visibility of you and your company.

LinkedIn has made it a lot easier for you to connect and find other businesses like yours, without having to leave your desk.

If you already have a LinkedIn profile, but you’re not getting the results you want, get in contact with us! Email us on info@yellowspidermedia.com or call us on 01925 635863.